Donate A Scarf Programme Launch

At Parsley and Twine, we are on a mission to help combat social isolation and loneliness experienced through long-term illness.

This September 2025, we are proud to officially launch our Donate A Scarf Programme - a heartfelt initiative created to bring comfort and human connection to individuals in the UK who are undergoing cancer treatment.

A 'Hug in a Scarf Box'

Through this programme, individuals and workplaces can send a thoughtfully prepared “hug in a scarf box” to someone currently battling cancer.

Each box contains one of our hand-drawn silk scarves, paired with a handwritten letter. Together, these simple but meaningful elements offer a moment of warmth and distraction during treatment — something personal to return to, read again, and feel comforted by.

This is not a transactional gesture. It is an act rooted in kindness, connection, and care. It is not about the scarf itself, but about the feeling it carries when something thoughtful arrives unexpectedly.

Created in Partnership 

We are honoured to be working alongside our charity partner From Me To You Letters, whose work is dedicated to reducing isolation and bringing emotional support to people affected by cancer through the power of handwritten communication.

Together, we aim to extend that mission further - pairing words of care with something tangible, soft, and lasting.

Corporate Giving, Reimagined

As part of the programme, we are also introducing bespoke corporate donation opportunities designed to align with each organisation’s values.

These experiences can be tailored in multiple ways, including:

• Team-led initiatives where employees personally write handwritten letters
• Thoughtful CSR programmes that embed meaningful social impact
• Custom-designed scarf box packaging featuring your company branding

Every collaboration is designed to feel considered, human, and aligned with genuine purpose - not mass-produced or impersonal.

A Simple Act, A Lasting Impact

We believe that small, thoughtful gestures can have a profound emotional impact. The Donate A Scarf Programme exists to transform those gestures into moments of real connection for people who need it most.

This is just the beginning, and we are deeply grateful to everyone who chooses to be part of it.